Campaign strategy: Leveraging a Strong BrandWe created a full campaign strategy that didn't revolve around discounting. The client had a lot of amazing content and creatives but didn't know how to translate those to email. We implemented a strategic campaign schedule featuring content, sales, and intelligent segmentation. Almost immediately, their campaign revenue increased from 3% to 12% of total revenue.

Flow strategy: Nurture Customers for Greater LTVWe didn't want to leave the customer journey to chance. We added flows to span the entire customer lifespan. Our top priority was to re-engage existing customers and create more repeat customers. The right timing and product recommendations increased flow revenue from 9% to 21%.

Collection-Tailored AutomationsWith the entire customer lifecycle covered, we were ready to take it to the next level. The client had three popular collections that we could leverage for even more growth.With the right content and creative, we created unique experiences for those customers. Customers responded to the relevant messaging with higher purchase rates for those flows.