You’ve set up the perfect lead generation funnel. You’ve got your advertisements, your landing page, and a killer incentive to get new subscribers. They join your email list. Everything is looking up. You start sending out promotions and offers. And…
Nothing. The open rates are low, the engagement is abysmal, and you can barely get a sale.
Sound familiar to you?
As a result of poor lead generation strategies, we’ve seen this happen plenty of times. People often build a great lead generation program, but subscribers sign up just to get the incentive, then instantly disengage. Moreover, people don’t seem to understand how to properly maximize revenue with their email lists.
You can’t really blame them, they don’t have a reason to stick around.
That’s why you need to find a way to make them want to stick around.
The best way to do that is by issuing them something different. Make them part of your email list by giving them an offer of value that lasts over time.
Generate leads by challenging your target audience.
How Challenges Work
A digital challenge is awesome because it gets people to sign up for your email list and keeps them engaged. Challenges work because:
- They create urgency by setting a specific period of time.
- People like to be part of something bigger than themselves–challenges feel like a movement.
- Challenges provide lasting value over time.
- Your audience becomes more exposed to your brand and engaged with your content.
- Focuses your audience on a single goal.
- You’ll have people excited for your emails. They’ll be looking for them to arrive.
- If people are enjoying the challenge and feeling its positive impact, they’ll share it with their friends.
These are what make challenges so powerful. Because challenges provide a lasting value, they will be opened at high percentages. Take a look at this sample from day 31 of a 31 day challenge:
As you can see, even after a month of receiving these emails, people are opening them and clicking promotional links at an astounding rate. This gives you an incredible opportunity.
One that we’ve used to generate thousands in revenue.
Using Challenges For Lead Generation and Revenue
We take full advantage of the awesome open rates and incredible click through rates of these challenge emails. Here’s an example from a small 31 day challenge we ran:
That’s a kickass number for an email automation that was designed to engage the audience rather than close sales.
The simplest way to do this is by including a small discount at the end of each email. Adding it inline to the text after the challenge information is great because it doesn’t seem as promotion. Because of its place, it acts as an added bonus to the value provided by the content.
Over the course of the email, that discount will generate sales. Each email builds your reputation and your bond with your audience.
That means that each email increases your chances of closing a sale. Additionally, even if you don’t close a customer during their time as part of the challenge itself, you’ve still built that bond. They’ll be far more likely to order from you in the future.
Ready to give it a shot?
If you want thousands of new, engaged subscribers and an automated challenge that will generate future sales, this is the strategy to use. On the other hand, if you don’t have time for those things, I understand.
Then leave it to us. Book a discovery call and find out how we can set this up for you.