Using SMS segmentation to get 357x ROI

1. Send highly targeted SMS to hyper-relevant segments

‍During the holidays, everyone is in the shopping mood. Unfortunately, that means that customers are overwhelmed by "Buy my stuff" messaging. We defined a group of customers that needed help shopping (i.e. a lot of browsing and no buying) and sent them to a Holiday Gift Guide. The campaign produced a 23x return...even without using discounting.

2. Send valuable (yes, actually valuable) content‍

Remember, value is in the eye of the beholder. We happen to know this audience L-O-V-E-S horoscopes, astrology, and all things spiritual. We drove an 18x ROI by helping Karma and Luck customers learn more about their favorite topic.... themselves. A line of curiosity copy and a link to their horoscope got this segment clicking!

3. Send exclusive (yes, actually exclusive) offers to your VIP list

‍We enticed customers to sign up with a promise of exclusive offers, so exclusive offers are what they got! By segmenting the most loyal customers and telling them about the exclusivity of a particular offer we saw a staggering 357x ROI. That's almost $10,000 from less than 900 of our best customers!